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The vaulted Moorish arches and glistening copper tiles
at Pacharan evoke spirits of Barcelona's finest tapas bars, as
channeled through artist Jerry Swaffield.
Four years ago, when Time Magazine called Jerry Swaffield "one of
Asia's most gifted and unusual artists," the popular periodical was
only talking trash.
The article, headlined "Beautiful
Garbage," followed Swaffield as he scavenged through a
Bangkok dump site in search of material for the assemblage art he
was making at the time.
Time described Swaffield as "stylishly ruffled" and his pieces,
which he calls "scrapture," as "exuberant" and "achingly
exquisite."
But the man behind Pacharan's interior flourishes is far more
than just a garbage collector with a bent for the bizarre.
The son of a Royal Irish Fusilier, Swaffield, now 42, was born on
a British army base in Germany and grew up in Northern Ireland. He's
been in Asia for nearly 17 years and has lived, among other places,
in Hong Kong, Siem Reap and the Philippines.
Swaffield started work as an illustrator at the age of 15, and
once worked as a cartoonist for the legendary British comic "The
Beano."
He's been a sculptor, an oil painter and high-level commercial
artist. He's dabbled in robotics, decorated five-star hotels and
designed everything from Hong Kong discos to Beijing bars.
So when it came time to pick an artist to design Pacharan, the
choice was clear.
"Anthony and I have been good friends for a long time," says
Swaffield, speaking about FCC general manager Anthony Alderson. "He
wanted somebody to put a little Spanish quarter in the heart of
Phnom Penh."
To prepare for the challenge, Swaffield and a dedicated
management team spent several days in Barcelona tirelessly
researching many of the world's finest tapas bars.
"They got me blind wasted," Swaffield remembers. "It was all a
blur, a kaleidoscope."
"They asked me to give them Spain — so everything I've included
in the design has accents of what we saw."
With Pacharan's interior, Swaffield fuses Spain's modern design
with its traditional architecture. The vaulted Moorish arches and
gleaming wooden beams complement glistening copper and curvilinear
lines. The result is an atmosphere at once coolly contemporary and
comfortably classic. With Pacharan's interior, Swaffield fuses
Spain's modern design with its traditional architecture. The vaulted
Moorish arches and gleaming wooden beams complement glistening
copper and curvilinear lines.
"All the material was chosen because it will antiquate well. It
will acquire an aged effect, even copper when it's buffed up is a
comfortable, classic accent," Swaffield says. "There is a natural
rhythm to Spain and the curves work well. There are few straight
lines [in Pacharan], so wherever you are, you've got something to
look at. You never feel alone. You've got the kitchen to look at and
there's always movement there. It's busy — you can never get away
from that."
Pacharan, a berry-flavored, lightly alcoholic after-dinner drink,
inspired not only the restaurant's name, but a whimsical design
touch as well.
"Pacharan is made in these boutique distilleries and each has its
own unique bottle. Some of the bottles are as ornate as absinthe and
some look like aftershave," Swaffield says. "If you look at the big
wall piece, it's all pacharan bottles interlocked in different ways.
It plays on the period when Spanish art was the most successful in
the 1930s. It's a Picasso-era sort of thing and when Spanish artists
were working in Dadaism."
Aesthetics aside, Pacharan was also designed to facilitate
interaction.
"[Pacharan's manager] Andres said he wanted to talk to people and
have personal contact. The interior should be perceived in terms of
people and good food and atmosphere. There's nothing Zen about this;
we put this together so people can introduce themselves to other
people. It's as much a people experience as a Spanish experience.
It's touchy and tactile. It works perfectly well — there's more life
in there than I imagined."
It's been working so well that Swaffield is now designing a
four-storey Pacharan restaurant in Ho Chi Minh City. The new place,
which will open in August, has Alderson and his team busy. But, for
now, he's content to reflect on what Swaffield has already achieved
in Phnom Penh.
"I'm ecstatic," Alderson said. "Jerry's created a beautiful
place." |