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The vibrancy of Ho Chi Minh City's nightlife got quite
a bit livelier in September with the raucous grand opening party of
Pacharan Saigon.
The jam-packed debut rollicked until the early hours, with all
four stories of the breathtaking, centrally located building swaying
with an unmistakable Flamenco flourish. It was a night of excess for
some, but roaring success was the main ingredient in a night that
saw the first authentic Spanish restaurant fling open its doors in
Vietnam.
"We're ecstatic. Just look around," said FCC President Anthony
Alderson, sweeping his hand across the bustle of the well-heeled
affair. "It's a tribute to our partners here and all the work that
went into launching it." The top floor is a rooftop cocktail bar
licensed to serve until 2 a.m., a rarity in Saigon. With a stunning
view of the neon night and a lounge-style atmosphere, the penthouse
bar is a drinker's dream ...
For more than four months, the FCC team, led by Pacharan General
Manager Andreas Arias, had worked tirelessly to recreate the same
Iberian atmosphere that has made Pacharan Phnom Penh one of the
hottest restaurants in Cambodia. The interior design, spearheaded by
Jerry Swaffield, had to be built, the tapas menu fine-tuned, and the
staff trained to high standards upheld by all of the FCC's
operations.
The hard work and long hours paid off handsomely -- and proof was
in the partying.
"It's a fantastic spot to watch Saigon. It's one of the busiest
corners in the city," said Alderson. "It's right behind the opera
house and right opposite the Park Hyatt. In fact, if you walk
outside it, you'll be standing in our building. It's near the
Caravelle and other 5-star hotels."
Alderson credits entrepreneur Rod Quinton with providing the push
for the new Pacharan.
"He came to a party in Phnom Penh and said 'Man, I love it.
You've got to do this at a site I'm renovating in Saigon," Alderson
said. "I said 'We'd love to do it."
Since May, the FCC team has been working with Quinton, who is
Dutch, and his two Vietnamese partners.
The towering, completely re-engineered corner building itself is
a marvel, rivaling any of the downtown's increasingly posh palaces.
The Swaffield interior is another gem for the man Time Magazine once
called "one of the most unusual and gifted artists in Asia."
Resplendent in gleaming, polished copper and dark-hued wood, the
design offer visual treats on each floor -- even the washrooms are
adorned with Swaffield's hilarious framed sketches. The word
"Pacharan" refers to a hale digestive tonic made in rural Spain from
sloe berries. The quirky, and beautiful, bottles that the beverage
comes in inspired Swaffield's curvilinear decor that he also
compares to the architecture of Spanish churches and the early 20th
Century artistic movement of Dadaism.
The ground floor of Pacharan Saigon is a true delicatessen --
serving Spanish snacks, pastries and world-class coffee. It's
efficient structure fits both the hustle of business people
on-the-go and the comfort of those who prefer to linger over a
steaming, late-morning mug.
The middle two floors house the restaurant itself, complete with
table service, barstools and immaculate views. This is the domain of
the energetic Arias and his staff.
"What we are trying to achieve, again with the new place, is a
real Spanish atmosphere," Arias said. "It should be exciting and
fun. Spanish dining is an informal way to have very active social
interaction."
Arias is the perfect point man for the new Pacharan. Prior to
Phnom Penh, the Brazilian-born but Barcelona-raised 26-year-old most
recently worked for Robert DeNiro at the US actor's Japanese-South
American fusion restaurant in London's Mayfair District. One of his
last tasks before coming to Cambodia to launch Pacharan was
arranging a blowout party for pop diva Madonna.
"We know how demanding celebrities can be," laughs Arias, who has
simultaneously balanced his endless hours at the office with the
responsibilities of becoming a first-time father. "Our hope is that
we can treat every customer like a movie star."
The tapas menu, created by 37-year-old Roberto Mata, features
imported Spanish cheeses and Iberia's illustrious cured hams. The
seafood dishes range from Galician-style octopus to an assortment of
paellas. Available among the segundos platos, or main courses, are
roasted suckling pig, sea bass and fillet of veal. The cost for most
dishes hovers around US$4.
"We encourage people to combine dishes to make a meal. Tapas
should be shared from the middle of the table," said Mata. "The key
is that it's simple. With everybody trying to do new things with
fusion and flavors, we're sticking to the basics of food."
The top floor is a rooftop cocktail bar licensed to serve until 2
a.m., a rarity in Saigon. With a stunning view of the neon night and
a lounge-style atmosphere, the penthouse bar is a drinker's dream
and enchanting arena for a romantic encounter. A limited menu is
available upstairs as well.
Like the original Pacharan, the new place is the brainchild of
Arias, his longtime colleague Mata and a management team led by
Alderson and Steve Hayward.
Ho Chi Minh City -- or Saigon, as the locals call it -- has
always had a reputation for nightlife. It has evolved over time,
obviously, and has emerged as one of the most elegant destinations
in Asia. Within this environment, the new Pacharan is built to
succeed. |